Voxel labs
Computational Brand Identity
Engineering a modular visual system for a leader in spatial computing. We defined a language of precision that scales across physical and digital dimensions.
The Challenge:
As a high-end lifestyle brand, Sperule’s original digital storefront was cluttered, leading to high friction and low average order values.
The Strategy:
We stripped the UI to its absolute essence. By prioritizing white space and cinematic product photography, we transformed a shopping site into a digital gallery where the product is the hero.
The Outcome:
A 32% increase in conversion rate and a significant shift in brand perception, positioning Sperule alongside legacy luxury houses.
