Voxel labs
Computational Brand Identity
Engineering a modular visual system for a leader in spatial computing. We defined a language of precision that scales across physical and digital dimensions.
The Challenge:
Voxel Labs pioneered spatial computing but struggled to communicate its technical depth without feeling cold. The brand needed a visual soul that felt as advanced as their hardware.
The Strategy:
We developed a modular grid system that mimics 3D space. By using high-contrast typography and a "blueprint" aesthetic, we grounded their complex tech in a language of structural engineering.
The Outcome:
A unified brand presence that secured $40M in Series B funding and established Voxel as the design standard in the spatial sector.
