Voxel labs
Computational Brand Identity
Engineering a modular visual system for a leader in spatial computing. We defined a language of precision that scales across physical and digital dimensions.
The Challenge:
Visionwork’s SaaS platform was feature-rich but cognitively exhausting. Users were spending more time managing the tool than doing their work.
The Strategy:
We applied "Productivity Minimalism." By redesigning the information architecture, we ensured the most critical actions were always one click away, hiding the complexity behind intuitive menus.
The Outcome:
User retention increased by 45% in the first quarter post-launch, with users reporting a "calmer" and more focused work experience.
